Ina Mafita

This program is designed for youth across Northern Nigeria – to enlighten, educate and create awareness and discussion of what it means to be youth in Northern Nigeria in order not to be pushed to radicalization. Again, it discusses issues that matter to Youth, especially the challenges youth face (from drugs, lack of Positive Role Models, Brain Washing and Manipulations, unemployment, mental health, to relationships, etc.), and celebrate all the positive ways youth are and can contribute to our society. 


Under President Buhari, military successes have seen the Nigerian Army take back much of the territory seized by Boko Haram (BH). Despite significant military defeats, BH’s influence and ideology, as well as its ability to conduct clandestine terrorist activities on soft targets, persist.

These include several bombings and attacks in Plateau, Kano, Kaduna, Borno, and Yobe states, often in mosques, marketplaces, and other public gatherings, which have seen women and young girls increasingly used as suicide bombers. The group’s propaganda machine continues unabated as well; video messages have taken on a more professional quality, as the group’s communications and social media outreach increasingly resemble those of the Islamic State of Iraq and al-Sham (ISIS), to which it declared its allegiance in March 2015. In recent months, new reports show that BH is broadcasting messages over FM radio frequencies they claim as their own. BH’s sworn allegiance to ISIS and strong propaganda campaign have lent credibility and power to their violent extremist (VE) narratives, which threaten to capture the emotions and aspirations of young northern Nigerians already disenfranchised by widespread corruption, a lack of opportunities, and victims of heavy-handed security operations. As the conflict enters its eighth year and BH’s leadership begins to fragment along ideological lines, there is a unique opportunity to use strategic communications to counter the group’s violent narratives and discuss what people across the North want society to look like going forward, including creating space? for the rehabilitation and reintegration of former fighters and others abducted during the conflict in this regards EAI  came up with a Radio shows Ina Mafita (The Way Forward) to Counter/ BH’s ideology a messaging with positive local narrative that reduce vulnerability to VE in Northern Nigeria. 


Ina Mafita is a program that gives youths a platform to air their views, listens to the youth and helps youth find a way out of problems they may be facing in their lives – helping youth to become self-reliant, empowered, and live positive lives Ina Mafita is a Weekly Discussion Show Focused on At-Risk youth in Northern Nigeria: – this weekly, 45 minutes Hausa language radio program with 5 segments. The story telling, discussion part with a youth that have participated in or been affected by violence and a credible expert, call in session host by each community reporter in various partnered radio stations, Aunty Tima segment( a character created to give an advice to the youth base on the discussed topic) feedback/key messages.

After airing the first 44 Episodes of Ina Mafita Radio Show from the Phase one EAI Decided to Strengthening CVE Contributions to Rehabilitation and Reintegration Efforts. EAI believe a critical first step is to reframe radicalism and re-orient CVE efforts in Nigeria. First, given the stage of the conflict that we are currently in, there is a need to focus on rehabilitation and reintegration of militants, while still reinforcing traditional CVE messages and counter-narratives to build resilience, discourage recruitment, and diminish support for violent extremist groups. To reframe radicalism, radio content and related discussions will humanize grievances, including those held by individuals we perceive to hold or support radical and extremist beliefs. No individual is all bad or all good. We need more nuance in our analysis and in our characterization of the different actors in each CVE scenario. Violence must be condemned unequivocally by all leaders, especially religious and traditional figures, whereas other guests can add nuance and help speak to the range of individuals, beliefs, and behaviors on a broader extremism spectrum.

A one-size approach or message will not work with everyone. By humanizing the “other” we are more likely to create space for them to re-join society. So, in Ina Mafita we created themes like Rehabilitation, Reintegration, Empowerment and Radicalization, and share an idea of Restorative Justice. To date Equal Access under platform of Farar Tattabara has produced and broadcast over 90 episodes of Ina Mafita show across Northern Nigeria. 

For more information, success stories, Impact of Ina Mafita Show do visit our Research Reports.