In 2013, EAI leveraged its extensive CVE work in the African Sahel to implement the first of its kind 24/7 Hausa television channel in Northern Nigeria, AREWA24. The multi-year project enabled local EAI staff to develop deep roots and scale our capacity to produce commercially-viable media rooted in social and behavior change communications.

AREWA24 is now an award-winning, locally owned, and independent media company. In 2016, EAI launched a regional Messaging Hub under the White Dove (Farar Tattabara, in Hausa) brand, to empower the vision and voices of youth and communities to tackle pressing social, behavioral and attitudinal issues.